About Us

Why Suffer To Look Good?
For decades, I had to suffer from razor bumps and razor burn because multi-blade cartridge razors over-cut my hair and irritated my skin. Furthermore, the shaving products were not made for my hair texture, and skin type, and provided no protection from those razors. That, combined with a Eurocentric shaving technique, and hazardous depilatory products, all lead to an unpleasant and undesirable shaving experience... 

Until Now -
We created our products because we wanted men like me - Latino, ethnic and/multicultural (Mixed Dudes) to enjoy shaving: without the fear of razor bumps, razor irritation, and harmful ingredients - using products that are formulated with ingredients that come from the earth (natural and organic), which makes/leaves skin healthy and younger looking. In addition, chemicals inherent in current shaving products are harmful to us. Ingredients such as parabens, phthalates, sulfates, and synthetic fragrances have been linked cancer, hormone disruption, erectile dysfunction, and skin rashes...No Bueno!

Products For Every Type of Man - Not! Personal care products manufacturers ignored the specific needs of ethnic and multicultural men: the unique and specific qualities of our hair types and skin, bunching us into a "product fits all" category: with razors that irritate and cause razor bumps, and products with chemicals that are bad for us. Products For Every Man: simply not true - their products don't fit us!

What's Old Is New Again:

When you shave via our time-honored and tested method, you will do so in a way that works for textured, wavy and curly hair types. When you use our products, your body will reward you with smooth, bump free, and youthful looking skin, the way Mother Nature intended: A single blade razor engineered for shaving wavy to curly hair, closely and non-aggressively. Products, that are derived from nature, which prep, protect, purify, rebalances pH, moisturizes, and smoothes your skin. 100% Satisfaction Guarantee.

The major shaving products manufacturers want you to just "be;" WE want your look, and skin to be what you want it to become! Let shaving become pleasurable again - something you look forward to.
Look your very best! Come and enjoy The Ultimate Shaving Experience...That's Smoooth™